A Marketer’s Dilemma: Why Aren’t Analysts Analyzing?

“If you’re a marketing data analyst, you know all too well that marketing firms are increasingly expected to make decisions quickly. This pressure to provide faster insights on campaign effectiveness rests squarely on your shoulders, including enabling agile decision-making so campaigns can be adjusted.

As a result, the vast majority of your time is spent on reporting on results, not advising on future opportunities. With so much time being spend on data prep and blend, firms that are able to streamline and automate reports generation and analysis will not only enjoy competitive distinction, they’ll liberate data analysts to spend more time delivering unique insights instead of chasing their tails.

In this e-book, we dive into where marketing analysts spend most time, how to overcome latency and look at those who lead the pack.
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