Fireside Chat with Anne Deo SVP Analytics at Ad Council

The impact of Covid has been hard on this planet. Several agencies are working hard to minimize the impact and build awareness in the society.

The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including agencies of the US government. Ad Council has pioneered the cause and leveraged the power of communications to tackle the most pressing issues facing the country.

Anne Deo has been driving analytics strategy for Ad Council for several years. Anne has leveraged three Cs (Community, Communication and Cloud) and three Es (Enable, Expand and Evolve) to drive the implementation of analytics strategy at Ad Council.

Powered by technology leaders Tableau, Salesforce, AWS, Matillion and Snowflake, Ad Council’s analytics backbone is robust and ultra-scalable.

In this fireside chat, learn how Anne approached digitalization at Ad Council pre-pandemic, that resulted in acceleration to recover during the pandemic, and emerge more resilient post pandemic.